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font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; white-space: nowrap; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"};
https://www.vermillionfilms.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js
https://www.vermillionfilms.com/wp-content/plugins/google-analytics-premium/assets/js/frontend-gtag.min.js
var monsterinsights_frontend = {"js_events_tracking":"true","download_extensions":"doc,pdf,ppt,zip,xls,docx,pptx,xlsx","inbound_paths":"[{\"path\":\"\\\/go\\\/\",\"label\":\"affiliate\"},{\"path\":\"\\\/recommend\\\/\",\"label\":\"affiliate\"}]","home_url":"https:\/\/www.vermillionfilms.com","hash_tracking":"false","v4_id":"G-8T6J5SFKXM"};
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery.min.js
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery-migrate.min.js
https://www.vermillionfilms.com/wp-content/plugins/cleantalk-spam-protect/js/apbct-public-bundle.min.js
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/js.cookie.js
var handl_utm = [];
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/handl-utm-grabber.js
https://www.vermillionfilms.com/wp-content/themes/vermillion-films/js/swiper.js
(function(c,l,a,r,i,t,y){
c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;
t.src="https://www.clarity.ms/tag/"+i+"?ref=wordpress";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
})(window, document, "clarity", "script", "fd5ukcbmf2");
var monsterinsights_tracked_video_marks = {};
var monsterinsights_youtube_percentage_tracking_timeouts = {};/* Works for YouTube and Vimeo */
function monsterinsights_media_get_id_for_iframe( source, service ) {
var iframeUrlParts = source.split('?');
var stripedUrl = iframeUrlParts[0].split('/');
var videoId = stripedUrl[ stripedUrl.length - 1 ];return service + '-player-' + videoId;
}function monsterinsights_media_record_video_event( provider, event, label, parameters = {} ) {
__gtagTracker('event', event, {
event_category: 'video-' + provider,
event_label: label,
non_interaction: event === 'impression',
...parameters
});
}function monsterinsights_media_maybe_record_video_progress( provider, label, videoId, videoParameters ) {
var progressTrackingAllowedMarks = [10,25,50,75];if ( typeof monsterinsights_tracked_video_marks[ videoId ] == 'undefined' ) {
monsterinsights_tracked_video_marks[ videoId ] = [];
}var { video_percent } = videoParameters;if ( progressTrackingAllowedMarks.includes( video_percent ) && !monsterinsights_tracked_video_marks[ videoId ].includes( video_percent ) ) {
monsterinsights_media_record_video_event( provider, 'video_progress', label, videoParameters );/* Prevent multiple records for the same percentage */
monsterinsights_tracked_video_marks[ videoId ].push( video_percent );
}
}/* --- Vimeo --- */function monsterinsights_on_vimeo_load() {
var monsterinsights_media_vimeo_plays = {};var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");vimeoIframes.forEach(function( iframe ) {
var videoLabel = iframe.title || iframe.getAttribute('src');
var player = new Vimeo.Player(iframe);
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'vimeo' );
iframe.setAttribute( 'id', playerId );
}monsterinsights_media_vimeo_plays[playerId] = 0;var videoParameters = {
video_provider: 'vimeo',
video_title: iframe.title,
video_url: iframe.getAttribute('src')
};/**
* Record Impression
**/
monsterinsights_media_record_video_event( 'vimeo', 'impression', videoLabel, videoParameters );/**
* Record video start
**/
player.on('play', function(data) {
let playerId = this.element.id;
if ( monsterinsights_media_vimeo_plays[playerId] === 0 ) {
monsterinsights_media_vimeo_plays[playerId]++;videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'vimeo', 'video_start', videoLabel, videoParameters );
}
});/**
* Record video progress
**/
player.on('timeupdate', function(data) {
var progress = Math.floor(data.percent * 100);videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'vimeo', videoLabel, playerId, videoParameters );
});/**
* Record video complete
**/
player.on('ended', function(data) {
videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'vimeo', 'video_complete', videoLabel, videoParameters );
});
});
}function monsterinsights_media_init_vimeo_events() {
var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");if ( vimeoIframes.length ) {/* Maybe load Vimeo API */
if ( window.Vimeo === undefined ) {
var tag = document.createElement("script");
tag.src = "https://player.vimeo.com/api/player.js";
tag.setAttribute("onload", "monsterinsights_on_vimeo_load()");
document.body.append(tag);
} else {
/* Vimeo API already loaded, invoke callback */
monsterinsights_on_vimeo_load();
}
}
}/* --- End Vimeo --- *//* --- YouTube --- */
function monsterinsights_media_on_youtube_load() {
var monsterinsights_media_youtube_plays = {};function __onPlayerReady(event) {
monsterinsights_media_youtube_plays[event.target.h.id] = 0;var videoParameters = {
video_provider: 'youtube',
video_title: event.target.videoTitle,
video_url: event.target.playerInfo.videoUrl
};
monsterinsights_media_record_video_event( 'youtube', 'impression', videoParameters.video_title, videoParameters );
}/**
* Record progress callback
**/
function __track_youtube_video_progress( player, videoLabel, videoParameters ) {
var { playerInfo } = player;
var playerId = player.h.id;var duration = playerInfo.duration; /* player.getDuration(); */
var currentTime = playerInfo.currentTime; /* player.getCurrentTime(); */var percentage = (currentTime / duration) * 100;
var progress = Math.floor(percentage);videoParameters.video_duration = duration;
videoParameters.video_current_time = currentTime;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'youtube', videoLabel, playerId, videoParameters );
}function __youtube_on_state_change( event ) {
var state = event.data;
var player = event.target;
var { playerInfo } = player;
var playerId = player.h.id;var videoParameters = {
video_provider: 'youtube',
video_title: player.videoTitle,
video_url: playerInfo.videoUrl
};/**
* YouTube's API doesn't offer a progress or timeupdate event.
* We have to track progress manually by asking the player for the current time, every X milliseconds, using an
interval
**/if ( state === YT.PlayerState.PLAYING) {
if ( monsterinsights_media_youtube_plays[playerId] === 0 ) {
monsterinsights_media_youtube_plays[playerId]++;
/**
* Record video start
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'youtube', 'video_start', videoParameters.video_title, videoParameters );
}monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] = setInterval(
__track_youtube_video_progress,
500,
player,
videoParameters.video_title,
videoParameters
);
} else if ( state === YT.PlayerState.PAUSED ) {
/* When the video is paused clear the interval */
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
} else if ( state === YT.PlayerState.ENDED ) {/**
* Record video complete
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'youtube', 'video_complete', videoParameters.video_title, videoParameters );
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
}
}var youtubeIframes = document.querySelectorAll("iframe[src*='youtube'],iframe[src*='youtu.be']");youtubeIframes.forEach(function( iframe ) {
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'youtube' );
iframe.setAttribute( 'id', playerId );
}new YT.Player(playerId, {
events: {
onReady: __onPlayerReady,
onStateChange: __youtube_on_state_change
}
});
});
}function monsterinsights_media_load_youtube_api() {
if ( window.YT ) {
return;
}var youtubeIframes = document.querySelectorAll("iframe[src*='youtube'],iframe[src*='youtu.be']");
if ( 0 === youtubeIframes.length ) {
return;
}var tag = document.createElement("script");
tag.src = "https://www.youtube.com/iframe_api";
var firstScriptTag = document.getElementsByTagName('script')[0];
firstScriptTag.parentNode.insertBefore(tag, firstScriptTag);
}function monsterinsights_media_init_youtube_events() {
/* YouTube always looks for a function called onYouTubeIframeAPIReady */
window.onYouTubeIframeAPIReady = monsterinsights_media_on_youtube_load;
}
/* --- End YouTube --- *//* --- HTML Videos --- */
function monsterinsights_media_init_html_video_events() {
var monsterinsights_media_html_plays = {};
var videos = document.querySelectorAll('video');
var videosCount = 0;videos.forEach(function( video ) {var videoLabel = video.title;if ( !videoLabel ) {
var videoCaptionEl = video.nextElementSibling;if ( videoCaptionEl && videoCaptionEl.nodeName.toLowerCase() === 'figcaption' ) {
videoLabel = videoCaptionEl.textContent;
} else {
videoLabel = video.getAttribute('src');
}
}var videoTitle = videoLabel;var playerId = video.getAttribute('id');if ( !playerId ) {
playerId = 'html-player-' + videosCount;
video.setAttribute('id', playerId);
}monsterinsights_media_html_plays[playerId] = 0var videoParameters = {
video_provider: 'html',
video_title: videoTitle,
video_url: video.getAttribute('src')
};/**
* Record Impression
**/
monsterinsights_media_record_video_event( 'html', 'impression', videoLabel, videoParameters );/**
* Record video start
**/
video.addEventListener('play', function(event) {
let playerId = event.target.id;
if ( monsterinsights_media_html_plays[playerId] === 0 ) {
monsterinsights_media_html_plays[playerId]++;videoParameters.video_duration = video.duration;
videoParameters.video_current_time = video.currentTime;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'html', 'video_start', videoLabel, videoParameters );
}
}, false );/**
* Record video progress
**/
video.addEventListener('timeupdate', function() {
var percentage = (video.currentTime / video.duration) * 100;
var progress = Math.floor(percentage);videoParameters.video_duration = video.duration;
videoParameters.video_current_time = video.currentTime;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'html', videoLabel, playerId, videoParameters );
}, false );/**
* Record video complete
**/
video.addEventListener('ended', function() {
var percentage = (video.currentTime / video.duration) * 100;
var progress = Math.floor(percentage);videoParameters.video_duration = video.duration;
videoParameters.video_current_time = video.currentTime;
videoParameters.video_percent = progress;monsterinsights_media_record_video_event( 'html', 'video_complete', videoLabel, videoParameters );
}, false );videosCount++;
});
}
/* --- End HTML Videos --- */function monsterinsights_media_init_video_events() {
/**
* HTML Video - Attach events & record impressions
*/
monsterinsights_media_init_html_video_events();/**
* Vimeo - Attach events & record impressions
*/
monsterinsights_media_init_vimeo_events();monsterinsights_media_load_youtube_api();
}/* Attach events */
function monsterinsights_media_load() {if ( typeof(__gtagTracker) === 'undefined' ) {
setTimeout(monsterinsights_media_load, 200);
return;
}if ( window.addEventListener ) {
window.addEventListener( "load", monsterinsights_media_init_video_events, false );
} else if ( window.attachEvent ) {
window.attachEvent( "onload", monsterinsights_media_init_video_events);
}/**
* YouTube - Attach events & record impressions.
* We don't need to attach this into page load event
* because we already use YT function "onYouTubeIframeAPIReady"
* and this will help on using onReady event with the player instantiation.
*/
monsterinsights_media_init_youtube_events();
}monsterinsights_media_load();
Skip to contentBACKGROUND ON THE BRIEF
Startup video production is one of our favourite things. We love getting involved with
early stage companies. Especially ones that explain their value prop and we go, “oh yeah, I can’t believe that doesn’t exist”. We want all of our clients to succeed but never more so than when a company is starting out. Much like a recent piece of work startup video for tech company Yodeck, or innovative transport company Sunswap.
We’d known about tiney, a registered B-Corp from the very beginning through friends but we were pleased as punch when they asked us to produce startup films for them. “Re-inventing childcare” is a bold and important mission (more on missions here) and we’re pretty thrilled to be asked to explain and promote it. Tiney is, through multiple funding rounds now, on its way to making childcare more convenient and more affordable as well as fulfilling the promise of all the science that says good early years childcare is a singular factor in improving outcomes in later life.
We were asked to create a film that explains tiney’s mission and value proposition, improved brand awareness, paid ad performance, and conversions.
The founders of tiney have an extraordinary startup pedigree, having started Teach First and Graze, so we were keen to get this right.
Drawing on our other experience of producing videos for startups we got to work.
Never work with children or animals
THE APPROACH
WORKING WITH KIDS IS ACTUALLY BRILLIANT
tiney’s approach to blended childcare settings that combine the training, due diligence and support of a n
ursery with the focused attention and personal experience only available in a home environment meant that we would always be filming in active tiney nurseries with children somewhere nearby. Filmmaking law, and lore, suggest this is a bad idea. The locations were a real mix of spaces, large and small, tidy and… actually, they were all lovely homes, full of warmth, love and creativity. We made a choice early on not to tr
y and keep the kids out of the shot. Life is messy and kids are fun, so there’s more than one interview that features a toddler climbing up an interviewee or the noise of an impromptu drum session in the background.
One of the reasons why we like this so much is its proof that even with unusual conditions you can create interesting work. We did so by sticking to the principles of solid corporate video that we’ve laid down here.
EDITING
Obviously having children climb on your interviewees can make the post-production process trickier. Often with interviews, we’ll be taking the beginning of one take and putting it next to the end of another take. This looks weird if a toddler disappears halfway through, so we had some work to do to ensure the interviews worked.
We also made sure to record the sounds of the play as well, so that if we did have a drumkit happening off-screen in the first half of a take, we could add it into the background of the second half.
RESULTS
How did the startup video production process go for tiney? The results, measured in engagement and conversion rates were “better than expected”. Given that they’re a very slick and well-managed organisation we’re pretty happy with that.
BBC news also picked up the story and interviewed co-founder
Brett Wigdortz using this film to lead into it and for cutaways.
On top of the main film we also provided tiney with separate films of each interview as well as shorter social media cutdowns. Also, the films went down very well with investors during tiney’s most recent round of investment.
We were impressed by how Vermillion were extremely efficient throughout the project. Their adaptability to get what we wanted during covid shooting restrictions and an extremely high quality product that was exactly to brief was most impressive.
The videos were particularly well received by larger investors during our recent round.
John Newbold – Chief Product Officer
friday goodness
THE MAILING LIST
