STARTUP VIDEO PRODUCTION
BACKGROUND ON THE BRIEF
Startup video production is one of our favourite things. We love getting involved with
We’d known about tiney, a registered B-Corp from the very beginning through friends but we were pleased as punch when they asked us to produce startup films for them. “Re-inventing childcare” is a bold and important mission (more on missions here) and we’re pretty thrilled to be asked to explain and promote it. Tiney is, through multiple funding rounds now, on its way to making childcare more convenient and more affordable as well as fulfilling the promise of all the science that says good early years childcare is a singular factor in improving outcomes in later life.
We were asked to create a film that explains tiney’s mission and value proposition, improved brand awareness, paid ad performance, and conversions.
The founders of tiney have an extraordinary startup pedigree, having started Teach First and Graze, so we were keen to get this right.
Drawing on our other experience of producing videos for startups we got to work.
THE APPROACH
Never work with children or animals. Nah, working with kids is actually brilliant
tiney’s approach to blended childcare settings that combine the training, due diligence and support of a n
y and keep the kids out of the shot. Life is messy and kids are fun, so there’s more than one interview that features a toddler climbing up an interviewee or the noise of an impromptu drum session in the background.
One of the reasons why we like this so much is its proof that even with unusual conditions you can create interesting work. We did so by sticking to the principles of solid corporate video that we’ve laid down here.
EDITING
RESULTS
We were impressed by how Vermillion were extremely efficient throughout the project. Their adaptability to get what we wanted during covid shooting restrictions and an extremely high quality product that was exactly to brief was most impressive.
The videos were particularly well received by larger investors during our recent round.
John Newbold – Chief Product Officer
