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font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; white-space: nowrap; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"};
https://www.vermillionfilms.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js
https://www.vermillionfilms.com/wp-content/plugins/google-analytics-premium/assets/js/frontend-gtag.min.js
var monsterinsights_frontend = {"js_events_tracking":"true","download_extensions":"doc,pdf,ppt,zip,xls,docx,pptx,xlsx","inbound_paths":"[{\"path\":\"\\\/go\\\/\",\"label\":\"affiliate\"},{\"path\":\"\\\/recommend\\\/\",\"label\":\"affiliate\"}]","home_url":"https:\/\/www.vermillionfilms.com","hash_tracking":"false","v4_id":"G-8T6J5SFKXM"};
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery.min.js
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery-migrate.min.js
https://www.vermillionfilms.com/wp-content/plugins/cleantalk-spam-protect/js/apbct-public-bundle.min.js
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/js.cookie.js
var handl_utm = [];
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/handl-utm-grabber.js
https://www.vermillionfilms.com/wp-content/themes/vermillion-films/js/swiper.js
(function(c,l,a,r,i,t,y){
c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;
t.src="https://www.clarity.ms/tag/"+i+"?ref=wordpress";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
})(window, document, "clarity", "script", "fd5ukcbmf2");
var monsterinsights_tracked_video_marks = {};
var monsterinsights_youtube_percentage_tracking_timeouts = {};/* Works for YouTube and Vimeo */
function monsterinsights_media_get_id_for_iframe( source, service ) {
var iframeUrlParts = source.split('?');
var stripedUrl = iframeUrlParts[0].split('/');
var videoId = stripedUrl[ stripedUrl.length - 1 ];return service + '-player-' + videoId;
}function monsterinsights_media_record_video_event( provider, event, label, parameters = {} ) {
__gtagTracker('event', event, {
event_category: 'video-' + provider,
event_label: label,
non_interaction: event === 'impression',
...parameters
});
}function monsterinsights_media_maybe_record_video_progress( provider, label, videoId, videoParameters ) {
var progressTrackingAllowedMarks = [10,25,50,75];if ( typeof monsterinsights_tracked_video_marks[ videoId ] == 'undefined' ) {
monsterinsights_tracked_video_marks[ videoId ] = [];
}var { video_percent } = videoParameters;if ( progressTrackingAllowedMarks.includes( video_percent ) && !monsterinsights_tracked_video_marks[ videoId ].includes( video_percent ) ) {
monsterinsights_media_record_video_event( provider, 'video_progress', label, videoParameters );/* Prevent multiple records for the same percentage */
monsterinsights_tracked_video_marks[ videoId ].push( video_percent );
}
}/* --- Vimeo --- */function monsterinsights_on_vimeo_load() {
var monsterinsights_media_vimeo_plays = {};var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");vimeoIframes.forEach(function( iframe ) {
var videoLabel = iframe.title || iframe.getAttribute('src');
var player = new Vimeo.Player(iframe);
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'vimeo' );
iframe.setAttribute( 'id', playerId );
}monsterinsights_media_vimeo_plays[playerId] = 0;var videoParameters = {
video_provider: 'vimeo',
video_title: iframe.title,
video_url: iframe.getAttribute('src')
};/**
* Record Impression
**/
monsterinsights_media_record_video_event( 'vimeo', 'impression', videoLabel, videoParameters );/**
* Record video start
**/
player.on('play', function(data) {
let playerId = this.element.id;
if ( monsterinsights_media_vimeo_plays[playerId] === 0 ) {
monsterinsights_media_vimeo_plays[playerId]++;videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'vimeo', 'video_start', videoLabel, videoParameters );
}
});/**
* Record video progress
**/
player.on('timeupdate', function(data) {
var progress = Math.floor(data.percent * 100);videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'vimeo', videoLabel, playerId, videoParameters );
});/**
* Record video complete
**/
player.on('ended', function(data) {
videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'vimeo', 'video_complete', videoLabel, videoParameters );
});
});
}function monsterinsights_media_init_vimeo_events() {
var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");if ( vimeoIframes.length ) {/* Maybe load Vimeo API */
if ( window.Vimeo === undefined ) {
var tag = document.createElement("script");
tag.src = "https://player.vimeo.com/api/player.js";
tag.setAttribute("onload", "monsterinsights_on_vimeo_load()");
document.body.append(tag);
} else {
/* Vimeo API already loaded, invoke callback */
monsterinsights_on_vimeo_load();
}
}
}/* --- End Vimeo --- *//* --- YouTube --- */
function monsterinsights_media_on_youtube_load() {
var monsterinsights_media_youtube_plays = {};function __onPlayerReady(event) {
monsterinsights_media_youtube_plays[event.target.h.id] = 0;var videoParameters = {
video_provider: 'youtube',
video_title: event.target.videoTitle,
video_url: event.target.playerInfo.videoUrl
};
monsterinsights_media_record_video_event( 'youtube', 'impression', videoParameters.video_title, videoParameters );
}/**
* Record progress callback
**/
function __track_youtube_video_progress( player, videoLabel, videoParameters ) {
var { playerInfo } = player;
var playerId = player.h.id;var duration = playerInfo.duration; /* player.getDuration(); */
var currentTime = playerInfo.currentTime; /* player.getCurrentTime(); */var percentage = (currentTime / duration) * 100;
var progress = Math.floor(percentage);videoParameters.video_duration = duration;
videoParameters.video_current_time = currentTime;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'youtube', videoLabel, playerId, videoParameters );
}function __youtube_on_state_change( event ) {
var state = event.data;
var player = event.target;
var { playerInfo } = player;
var playerId = player.h.id;var videoParameters = {
video_provider: 'youtube',
video_title: player.videoTitle,
video_url: playerInfo.videoUrl
};/**
* YouTube's API doesn't offer a progress or timeupdate event.
* We have to track progress manually by asking the player for the current time, every X milliseconds, using an
interval
**/if ( state === YT.PlayerState.PLAYING) {
if ( monsterinsights_media_youtube_plays[playerId] === 0 ) {
monsterinsights_media_youtube_plays[playerId]++;
/**
* Record video start
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'youtube', 'video_start', videoParameters.video_title, videoParameters );
}monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] = setInterval(
__track_youtube_video_progress,
500,
player,
videoParameters.video_title,
videoParameters
);
} else if ( state === YT.PlayerState.PAUSED ) {
/* When the video is paused clear the interval */
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
} else if ( state === YT.PlayerState.ENDED ) {/**
* Record video complete
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'youtube', 'video_complete', videoParameters.video_title, videoParameters );
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
}
}var youtubeIframes = document.querySelectorAll("iframe[src*='youtube'],iframe[src*='youtu.be']");youtubeIframes.forEach(function( iframe ) {
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'youtube' );
iframe.setAttribute( 'id', playerId );
}new YT.Player(playerId, {
events: {
onReady: __onPlayerReady,
onStateChange: __youtube_on_state_change
}
});
});
}function monsterinsights_media_load_youtube_api() {
if ( window.YT ) {
return;
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Skip to contentLIFESTYLE COMMERCIAL FOR A MANUFACTURING BRAND
BACKGROUND ON THE BRIEF
GS-Yuasa is a Japanese company that manufactures batteries. We were asked by the performance-dri
ven branding agency Orb to help out with GS-Yuasa’s first-ever TV Commercial production. We’ve worked with the Orb team for years, doing multiple ads for Glide and some other projects. In 2021 Orb had pulled a stunt to get Gymshark‘s attention (that worked REALLY WELL) and when they needed something to extend their moment in the
sun we produced this video for them. They gave us the campaign backgrou
nd and a list of things that were, or had been, powered by GS-Yuasa batteries.
WHERE CAN YOU FIND GS-YUASA PRODUCTS?
CREATIVE
It was this huge range of fascinating applications that became the inspiration for
the creative approach we took, pitching the idea of seeing the world through a child’s eyes. One of the main aims of the TV advert production brief was to raise awareness of the brand so it was important to find a way for one of the characters to say ‘GS-Yuasa’ in the script. On this point, we feel like we particularly nailed the landing.
We love this sort of work, like this TV Commercial for Co-op or this TV ad for Buy as you View.
PRE-PRODUCTION
Obviously, storyboards are key with a creative television advertising project like this and animatics are a good tool for ensuring that TV ads don’t run longer than the allotted air time. But something we’ve learned through experience is that the safest option is simply to shoot a rough ad with a couple of volunteers and an iPhone. It flags up any problem scenes or odd cuts and can be both lifesaving and inspirational.
That’s all useful technical stuff but like any project, from commercial corporate video to film for the cinema, it will live or die in casting. As GS-Yuasa is a global company the international usage options required for cast were absolutely fiendish to work out but once this was confirmed our director, Patrick Killingbeck, got to work. All of the cast did a great job but particular credit goes to young actress Florence Whitmore who was genuinely wonderful.
Finding crew was a different kettle of fish though. The screen industry has been ludicrously busy throughout 2021 and the UK is a particular hotbed of activity right now. Huge drama shows and massive feature films from
Netflix and
Amazon have been vacuuming all of the talented crew upwards for quite a few years now, which presents its own challenges to smaller productions. This means the crew who had availability for the three days of this shoot were difficult to come by. One position was especially hard to fill. As we were working with cars and mounting the camera on the car we needed a Level 3 Grip, someone who’s qualified to mount cameras to cars. Fortunately, a lot of experience, a wide network and a generally helpful industry meant we were able to ship someone in from Manchester with whom we’ve worked a few times previously.
PRODUCTION
Putting in quality prep time meant the three-day film shoot was relatively straightforward
for a shoot involving a child actor, cars, a motorbike and a bit of a trek up a hill on day 3 to get a good view of the wind turbines. The only major problem we encountered was on the third day – wind turbine day. The view was magnificent except for all the mist! Thankfully we’d scheduled a light day and we had time to wait for it to clear.
Fun Fact Film Fans!
All SUVs sold in the UK now have tinted windows in the back to protect children from prying eyes. Great news for privacy conscious parents. Less fun for film crews trying to shoot through the window!
POST PRODUCTION
They always say ‘show don’t tell’, so on this point we’ll let our behind the scenes video we put together do the talking.
friday goodness
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