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font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; white-space: nowrap; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"};
https://www.vermillionfilms.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js
https://www.vermillionfilms.com/wp-content/plugins/google-analytics-premium/assets/js/frontend-gtag.min.js
var monsterinsights_frontend = {"js_events_tracking":"true","download_extensions":"doc,pdf,ppt,zip,xls,docx,pptx,xlsx","inbound_paths":"[{\"path\":\"\\\/go\\\/\",\"label\":\"affiliate\"},{\"path\":\"\\\/recommend\\\/\",\"label\":\"affiliate\"}]","home_url":"https:\/\/www.vermillionfilms.com","hash_tracking":"false","v4_id":"G-8T6J5SFKXM"};
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery.min.js
https://www.vermillionfilms.com/wp-includes/js/jquery/jquery-migrate.min.js
https://www.vermillionfilms.com/wp-content/plugins/cleantalk-spam-protect/js/apbct-public-bundle.min.js
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/js.cookie.js
var handl_utm = [];
https://www.vermillionfilms.com/wp-content/plugins/handl-utm-grabber/js/handl-utm-grabber.js
https://www.vermillionfilms.com/wp-content/themes/vermillion-films/js/swiper.js
(function(c,l,a,r,i,t,y){
c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;
t.src="https://www.clarity.ms/tag/"+i+"?ref=wordpress";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
})(window, document, "clarity", "script", "fd5ukcbmf2");
var monsterinsights_tracked_video_marks = {};
var monsterinsights_youtube_percentage_tracking_timeouts = {};/* Works for YouTube and Vimeo */
function monsterinsights_media_get_id_for_iframe( source, service ) {
var iframeUrlParts = source.split('?');
var stripedUrl = iframeUrlParts[0].split('/');
var videoId = stripedUrl[ stripedUrl.length - 1 ];return service + '-player-' + videoId;
}function monsterinsights_media_record_video_event( provider, event, label, parameters = {} ) {
__gtagTracker('event', event, {
event_category: 'video-' + provider,
event_label: label,
non_interaction: event === 'impression',
...parameters
});
}function monsterinsights_media_maybe_record_video_progress( provider, label, videoId, videoParameters ) {
var progressTrackingAllowedMarks = [10,25,50,75];if ( typeof monsterinsights_tracked_video_marks[ videoId ] == 'undefined' ) {
monsterinsights_tracked_video_marks[ videoId ] = [];
}var { video_percent } = videoParameters;if ( progressTrackingAllowedMarks.includes( video_percent ) && !monsterinsights_tracked_video_marks[ videoId ].includes( video_percent ) ) {
monsterinsights_media_record_video_event( provider, 'video_progress', label, videoParameters );/* Prevent multiple records for the same percentage */
monsterinsights_tracked_video_marks[ videoId ].push( video_percent );
}
}/* --- Vimeo --- */function monsterinsights_on_vimeo_load() {
var monsterinsights_media_vimeo_plays = {};var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");vimeoIframes.forEach(function( iframe ) {
var videoLabel = iframe.title || iframe.getAttribute('src');
var player = new Vimeo.Player(iframe);
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'vimeo' );
iframe.setAttribute( 'id', playerId );
}monsterinsights_media_vimeo_plays[playerId] = 0;var videoParameters = {
video_provider: 'vimeo',
video_title: iframe.title,
video_url: iframe.getAttribute('src')
};/**
* Record Impression
**/
monsterinsights_media_record_video_event( 'vimeo', 'impression', videoLabel, videoParameters );/**
* Record video start
**/
player.on('play', function(data) {
let playerId = this.element.id;
if ( monsterinsights_media_vimeo_plays[playerId] === 0 ) {
monsterinsights_media_vimeo_plays[playerId]++;videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'vimeo', 'video_start', videoLabel, videoParameters );
}
});/**
* Record video progress
**/
player.on('timeupdate', function(data) {
var progress = Math.floor(data.percent * 100);videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'vimeo', videoLabel, playerId, videoParameters );
});/**
* Record video complete
**/
player.on('ended', function(data) {
videoParameters.video_duration = data.duration;
videoParameters.video_current_time = data.seconds;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'vimeo', 'video_complete', videoLabel, videoParameters );
});
});
}function monsterinsights_media_init_vimeo_events() {
var vimeoIframes = document.querySelectorAll("iframe[src*='vimeo']");if ( vimeoIframes.length ) {/* Maybe load Vimeo API */
if ( window.Vimeo === undefined ) {
var tag = document.createElement("script");
tag.src = "https://player.vimeo.com/api/player.js";
tag.setAttribute("onload", "monsterinsights_on_vimeo_load()");
document.body.append(tag);
} else {
/* Vimeo API already loaded, invoke callback */
monsterinsights_on_vimeo_load();
}
}
}/* --- End Vimeo --- *//* --- YouTube --- */
function monsterinsights_media_on_youtube_load() {
var monsterinsights_media_youtube_plays = {};function __onPlayerReady(event) {
monsterinsights_media_youtube_plays[event.target.h.id] = 0;var videoParameters = {
video_provider: 'youtube',
video_title: event.target.videoTitle,
video_url: event.target.playerInfo.videoUrl
};
monsterinsights_media_record_video_event( 'youtube', 'impression', videoParameters.video_title, videoParameters );
}/**
* Record progress callback
**/
function __track_youtube_video_progress( player, videoLabel, videoParameters ) {
var { playerInfo } = player;
var playerId = player.h.id;var duration = playerInfo.duration; /* player.getDuration(); */
var currentTime = playerInfo.currentTime; /* player.getCurrentTime(); */var percentage = (currentTime / duration) * 100;
var progress = Math.floor(percentage);videoParameters.video_duration = duration;
videoParameters.video_current_time = currentTime;
videoParameters.video_percent = progress;monsterinsights_media_maybe_record_video_progress( 'youtube', videoLabel, playerId, videoParameters );
}function __youtube_on_state_change( event ) {
var state = event.data;
var player = event.target;
var { playerInfo } = player;
var playerId = player.h.id;var videoParameters = {
video_provider: 'youtube',
video_title: player.videoTitle,
video_url: playerInfo.videoUrl
};/**
* YouTube's API doesn't offer a progress or timeupdate event.
* We have to track progress manually by asking the player for the current time, every X milliseconds, using an
interval
**/if ( state === YT.PlayerState.PLAYING) {
if ( monsterinsights_media_youtube_plays[playerId] === 0 ) {
monsterinsights_media_youtube_plays[playerId]++;
/**
* Record video start
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 0;monsterinsights_media_record_video_event( 'youtube', 'video_start', videoParameters.video_title, videoParameters );
}monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] = setInterval(
__track_youtube_video_progress,
500,
player,
videoParameters.video_title,
videoParameters
);
} else if ( state === YT.PlayerState.PAUSED ) {
/* When the video is paused clear the interval */
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
} else if ( state === YT.PlayerState.ENDED ) {/**
* Record video complete
**/
videoParameters.video_duration = playerInfo.duration;
videoParameters.video_current_time = playerInfo.currentTime;
videoParameters.video_percent = 100;monsterinsights_media_record_video_event( 'youtube', 'video_complete', videoParameters.video_title, videoParameters );
clearInterval( monsterinsights_youtube_percentage_tracking_timeouts[ playerId ] );
}
}var youtubeIframes = document.querySelectorAll("iframe[src*='youtube'],iframe[src*='youtu.be']");youtubeIframes.forEach(function( iframe ) {
var playerId = iframe.getAttribute('id');if ( !playerId ) {
playerId = monsterinsights_media_get_id_for_iframe( iframe.getAttribute('src'), 'youtube' );
iframe.setAttribute( 'id', playerId );
}new YT.Player(playerId, {
events: {
onReady: __onPlayerReady,
onStateChange: __youtube_on_state_change
}
});
});
}function monsterinsights_media_load_youtube_api() {
if ( window.YT ) {
return;
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window.onYouTubeIframeAPIReady = monsterinsights_media_on_youtube_load;
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/* --- End YouTube --- *//* --- HTML Videos --- */
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var monsterinsights_media_html_plays = {};
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* Record Impression
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* HTML Video - Attach events & record impressions
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* YouTube - Attach events & record impressions.
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* because we already use YT function "onYouTubeIframeAPIReady"
* and this will help on using onReady event with the player instantiation.
*/
monsterinsights_media_init_youtube_events();
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Skip to contentVIRAL BRAND VIDEO BRIEF
To create a brand video that explains the brand positioning for brand Agency Orb. We need to use the word ‘brand’ in this case study a lot! Orb are a long standing client of ours. Recently we looked at why we keep clients for so long and as a result updated our Why Us page to explore why. We’ve produced some of our favourite work for them that you’ll find further down the page. We’ve got a soft spot for brand videos. There’s detailed brand video case study here for startup Hipcamp. Orb also did the brand work for one of our favourite startup films that we created for Future Foundry, as well as another tech startup Sunswap.
Orb had been working on their new brand positioning for a while but the release schedule had to be moved up significantly when a marketing stunt they did on LinkedIn went seriously viral.
After a brief on their new brand positioning we were tasked with creating a brand video that responded to that viral stunt and explained their new brand positioning.
They gave us about a week…
BRAND VIDEO POSITIONING
Orb’s new brand positioning is as simple as it is elegant. It’s all based around the word ‘better’. Performance marketing is a strategy that allows you to test and adjust what works, consistently improving and refining. It is the ‘marginal gains‘ mentality of elite sport. Better may seem simple, even obvious, but since this model of ‘big ideas, continuously improved, has been articulated, adopted and embraced within the agency it has catapulted Orb’s growth.
Based on a presentation from the Orb team about their brand positioning we pitched a brand video that articulated and embraced ‘Better’ within the video itself. Working closely with their creative team we developed a concept where the film itself became better over time. A little tongue-in-cheek and poking fun at agencies as a whole.
“It was obvious that they paid close attention to detail – we all saw the love and care they poured into the video.”
Rob Bloxham – MD, Orb
Click here to see more of our client reviews on Clutch.co
BRAND VIDEO RESULTS
Trying to follow viral success with more viral success is very tricky and doing so under immense time pressure just adds to the challenge. The brand video has had well over 11,000 views with no additional paid marketing support but more importantly it has led to meetings and a tidal wave of positive sentiment from the market.
OTHER WORK WE’VE DONE FOR ORB
friday goodness
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