THE MAILBOX VIDEO ADVERT
The Mailbox is Birmingham’s premiere high-end shopping destination. Not only was it the first Harvey Nichols outside of London but this year it was the first store in the Midlands that furniture retailer Heals would open. They were looking for an ambitious response to their brief. The creative here was by Riley Raven and our execution ensured that the campaign was a major contributor to a hefty bump in footfall.
Fun Fact: Retail accounts for 5% of total GDP in the UK and 1/3 of all consumer spending.
Rather than ship the video production off to a studio elsewhere we utilised one of the empty shop units in the Mailbox, building two almost identical sets inside. Each of the two sets was to be dressed as three different locations with clothing and furniture provided by the various retailers featured. The film crew would be working on one set while the Art Department were dressing the next.